Giving Thanks

 

Give thanks for all who do and serve and the blessings we share.Remember friends, family and give thanks for the blessings you have to share

Leave a comment »

Everything needs a map

The age old adage of asking for directions is frowned upon in some circles and in the age of GPS the directions are just presented to you.  Unfortunately, the instant age of information marketers are forgetting one important component of their planning – a strategy – every marketers map.

Answering the bigger questions is still frowned up in some circles, but as markets are no longer expanding and providing limitless opportunities, marketers must provide the map, strategy to rally for success.  Marketers can no longer afford to let the market guide their steps, but need to chart their own success with the startegy they can provide.

This is an interesting time for marketers – customers are narrowing, tactics are diverse and the rewards can be elusive, if the map is not clear.  Take the time for the strategy and know the way to success.

Leave a comment »

A foundation of serving is understanding those who have served before you

My niece ships out for her second tour of duty soon & my son is applying to the Air Force Academy. I do not come from a family of service I find it hard to understand why these two would willingly put themselves in harm’s way for…us.

I was quiet last week as I examined a life of service – truly a life in service to others, putting yourself in harm’s way, going without so others may have some, interceding on behalf of those without a voice – amazing acts of selflessness.

During my week of reflection, the US watched as a reality show wanna be fly a balloon – toward an international airport -while pulling the heart strings of all who watched that their young son was inside. My 93 year old neighbor called me to pray that this little one survived. The boy did. We did not.  We got caught up in the stunt.  We wanted to believe that we were watching as a terrible accident was averted.  We wanted to believe and now, we are angry.  I think we got caught up in the stunt because we want to believe – we wanted to believe in others.

We can believe in the service of others.  It is not as sexy as a celebrity mishap or tantalizing as the “race to save balloon boy”.  It doesn’t play to the disdainful part of human nature – like gawking at a traffic accident.  In service to others does play to the best part of human nature – using our time and our talent for the betterment of this life – our life.

You don’t have to be Mother Theresa – but thank God for those who are.  Service can be as simple as needed.  If you can do more, do more.  I have a friend that before she does ANYTHING, she says “find joy in this” and she does find joy.  From the foundation of others’ service, we can serve and find joy.

A foundation of serving is understanding those who have served before you.   I hope I can do justice to the service of my niece and my son.

Comments (1) »

Thinking too much?

I admit it. I think too much.  I think about how things are perceived and what will be the outcome.  In the age of social media, is thinking a “lost art”?  As I was bombarded last week with everything from FTC rulings on product endorsements to “Is PR Dead?” from the Inbound Marketing Summit, I was struck by the thought “doesn’t anyone think before they tweet, IM, facebook, etc.” anything?

The twitter over the FTC died down with a simple phrase – don’t lie about what you’re doing and you’ll be fine.”  Is PR Dead?  YES the old plunk out a press release, see who wants the info by emailing them, then calling PR is dead.  Please bury it.  The fact that there was discussion about this at all was another example of think before you….

Yes, I think too much and here’s hoping that it’s a new wave to the social marketing landscape!  Yes, I’m Going Rogue!

Leave a comment »

Curiousity & Risk builds strong business

I’ve always been fairly curious, so bringing that to whatever business I’ve been involve in has been easy. As I read that the Nobel Foundation will be announcing its award recipients across Twitter starting October 5, I was struck that even one of the most august organizations in the world was using social media to tell its story, why were companies still hesitating?

FUD or story? Although fear, uncertainty & doubt can be strong motivators in an organization, it can be a strangle hold on innovation and not the best way to manage a business for growth. So assuming FUD is not a factor, then it must be story. I have sat with many CEOs who have said “we just make ________ that’s not interesting”. It may not be, but aspects on making it, may be interesting to a small market – they would be a good target. A company’s story, customers’ story, your story are relevant and need to be told.

The Nobel Foundation will adding a new chapter to their story starting October 5 – follow its development at http://twitter.com/Nobelprize What’s your story?

Leave a comment »

Choices…

As marketers, many choices are made. What should the brand speak to? How will we execute? Who is our audience?

The biggest choice marketers make is not to engage with their audiences. You may not hear what you like to hear, but if you’re listening, you will be a better marketer for it.

I’ve worked with lots of senior management teams, who when faced with different information about their customers than they originally expected, would pick apart the process.  I’m not saying that mistakes can’t be made, but the purpose to listening – is to listen, not decide.

The biggest hurdle is listening.  I will now start.

Leave a comment »

All is a leap of faith

As the consumer confidence index dipped for this month and the media began to whir about the index missing expectations, I couldn’t help but take a step back.  Really…look at it.  Our confidence has expectations.

Now this is not about The Conference Board and their monthly gauge of consumer sentiment.  Many businesses and industries use it as one of the metrics to determine their next steps.  Our confidence has expectations.

Ou society, and as a result our institutions, have gotten so used to gauging everything: size of market, price points, graduate profiles for preschools, real estates estimates, etc.  We gauge everything, but are failing to realize that despite all the gauges, a decision is a leap of faithConfidence that if we try we could succeed.   I was recently invited to a meeting for the Archidiocese of Los Angeles and carpooled with our Parish priest, Monsignor. (I was asked to ride with Monsignor, probably because of a comment about shaving my head and wearing a Def Leopard T-shirt…OK I have a history) 

As we drove, we were catching up on things, creating options for world peace – you know the usual.  We began talking about the Stock market – priests now manage their own retirement, just like us – and I was struck by the irony.  This man, who owns nothing, makes a minimal salary, contributes to an IRA, just like the rest of us.  That is the ultimate leap of faith.  His confidence is not based on expectations.  It is based on his deeply rooted belief that his path is correct.  His confidence is not a leap of faith, but a foundation of faith.

Having spent my career working with a myriad of CEOs, some smart, some just faking it, I realized that all the gauges don’t guarantee anything and placing faith in the gauges is misplaced faith.  But understanding your path, deeply committing to the path and making judgements based on sticking to the path and looking at gauges to see the wind direction, those build confidence and make the leap of decision-making much easier.  CEOs have a tough job, especially when they don’t have a clear vision and rely on gauges to build a path, to set expectations, not point the direction. 

Does your confidence have expectations?  What happens if you miss expectations?

NEXT: My views on “Going Rogue”

Leave a comment »

The other side of the table

I began my career as a talk show producer, then I moved to hard news.  I stopped being a television reporter when covering crack houses in Detroit and all the participants in the raids – except, the news crews – had bullet proof vests.  I decided I needed a new line of work.  A family friend introduced me to a PR director at a local ad agency and the rest is history.  I point that out, because my career in news didn’t include being pitched.  I didn’t have the DA calling to tell me who they were arresting.  I had to dig for the story.

Until today.

Today I was finally on the receiving end of bad PR pitches.  This blog is not pitch friendly, so no one is trying to give me a car to drive and review, so until now, I only pitched stories never received the pitch.  However, I am writing another blog and book about the changing nature of work, which lends itself to outside stories.

In the course of research, we decided to reach out to individuals to learn about their stories of transition or career reinvention.  Along with digging up the story on our own, I posted the request on a popular sourcing newsletter.  Among the great stories that individuals were willing to share, were some of the worst PR pitches I’ve ever seen.  I was aghast and the follow up on some of the bad pitches is relentless.

In an effort to improve the process, I’ve taken the liberty of categorizing them so they can be avoided and the process can improve.

The lob: Here’s my client, story is great, here’s a link to other publicity, call me.

The anything: What do you want? I’ve got it all, email me.

Just kidding: You really don’t want that info you asked for, my client, Cool Rubber Ducks, is more interesting.

PR people complain that the media ignores them, but pitches like this don’t help.  I don’t think there is any excuse.

Enough said

Leave a comment »

Reflections from 9/11-9/15

Friday was the 8th anniversary of the terrorist attacks on the United States.  I had nothing to add to the blogosphere that was filled with memories, moments, anger and wondering.  I waited.

Today is the one year anniversary of the collapse of Lehman Brothers.  One year since my economist husband called me from his consulting gig back East and told me to make sure that we had cash (more than the earthquake stash) since he wasn’t sure that the banks would open on Monday.  They did, but just barely.  The year cascaded into job losses, client losses and talk of doom and gloom.

As I thought about both days this weekend, I thought about how much life has changed and how much life had stayed the same.  I spent Friday night with my family and friends at my son’s high school football game.  I live in an enclave in Los Angeles – it’s hard to get to and most people who live here were born here.  After winning the game, the team, along with family and friends, walked 4 blocks from the football field to the church and the “old school” (still houses an elementary school).  Along the 4 blocks, the little kids high five older brothers on the team, parents talk about how they pulled out another one…it is a Norman Rockwell kind of moment.  A Norman Rockwell moment in LA.  No celebrities, no limos, no grandiose positioning – nothing typically associated with the “LA scene.”

What hit me was this is the stereotypical scene of America – Friday Night Lights, family and apple pie.  We are hit and we bounce back.  We live over 3,000 miles from family, but it didn’t and doesn’t matter.  It was clear.

It was clear that we are all in this together.  Together, we trust that our intelligence and defense will root out terrorists, and reduce this threat.  Together, we will weather this recession and hopefully, like the generations before us, be better for the journey.  We are all in this together.  Like the crowd walking the 4 blocks from the football team’s victory, we will walk proud, we will be careful and we will be happy that the day was good.

Comments (1) »